The Newbury Presence Platform™ is an extensible software platform to develop and deploy location-enabled applications on top of industry standard WLAN infrastructure.

The Newbury Presence Platform speeds the development of a new breed of location-driven applications. The platform is designed to integrate with standard wireless network infrastructure from leading vendors such as 3Com, Aruba, Cisco, Meru, Motorola/Symbol, Nortel and Trapeze.

Newbury's Presence Platform allows developers and integrators to quickly build sophisticated location-based applications and integrate them with other external systems for a complete business driven solution. The unique location and object properties of the Newbury Presence Platform are the result of real-world expertise in delivering location-based solutions since 2001.

Examples of applications the Newbury Presence Platform enables and supports include:

• Real-time Asset Tracking - Prevent loss or theft of valuable mobile assets, such as high-end medical equipment. Rapidly locate key people and resources anywhere in a wireless enterprise.
• Inventory Management and Workflow Automation - Optimize inventory utilization and streamline workflow and dispatch processes.
• Wi-Fi Security - Locate the precise source of WLAN security threats, such as rogue access points and devices for rapid problem resolution.
• RF Management - Optimize overall network performance by identifying precisely where WLAN activity is occurring and analyzing the quality and type of network associations being established enterprise wide.
• Content Delivery and Provisioning - Provision information to end-users based on who they are, where they are, and when they are there; such as in an education setting pushing content to a student's laptop, including class notes and assignments, but only when a student is present in class, and only during specified class-times to require class presence.
• Voice over Wireless LAN - Accurate real-time location capabilities help enterprises comply with device tracking requirements and efficient hand-offs.

The Newbury Presence Platform allows enterprises to leverage both the 'who' and the 'where' to deliver critical information and services to key personnel when they need it. With real-time location awareness, application developers can build services and systems to enhance organizational productivity.

Objects such as laptops, phones, PDAs, people, assets and equipment are located and tracked in real-time and their activities and attributes are captured, logged, and reported.

The Newbury Presence Platform allows objects and locations to be combined to enable sophisticated policy definitions, event triggers, alerts, and rules that drive location contextual services. For example, using the Newbury Presence Platform, Newbury's Active Asset™ application can track and locate high value assets and trigger an alert when the asset leaves its assigned area, preventing loss and speeding time of care.

Based on Newbury's enterprise-validated and patented location tracking technology, the Newbury Presence Platform provides the following capabilities and benefits:

• Location Services - Newbury's Presence Platform offers the most versatile and powerful location technology capabilities of any "positioning" platform or Wi-Fi location appliance on the market today. Solution providers can select the location method that best suits the application being deployed. For example, highly accurate location tracking with border level precision is necessary for Wi-Fi security applications. However, for VoWLAN applications, high accuracy with room-level precision and low latency are critical for content provisioning and follow-me services.
  
• System Level Integration - The Newbury Presence Platform is an open, robust software platform that integrates with leading enterprise network infrastructure.
  
• Graphical Dashboard - Newbury's Presence Platform includes a graphical console that provides real time visibility into the activity and status of all tracked objects such as people, equipment, and Wi-Fi devices. Updated in real-time by the Newbury Presence Platform, the dashboard identifies the location of each 802.11 device to a room on a floor. The graphical dashboard can be used by any of the applications running on top of the platform to display mobile asset and management activity and alerts on graphical floor plans.
  
• Location Application Toolkit - Newbury's Presence Platform includes an easy-to-use, graphical builder to define the locations, objects and services for the target business application. Extensible alerts, flexible reports, notification to external systems all provide out-of-the-box components to assemble location driven applications. Web and Java based APIs provide production level interfaces for full application development.

Standards and Integration
Newbury's Presence Platform works with multiple WLAN systems to translate each system's unique position data into context rich locations that are meaningful to end-users and pertinent to applications.

Collaboration between Newbury and leading networking infrastructure providers has helped deliver a common platform integrating multiple location applications for a unified solution. This approach differentiates the Newbury Presence Platform from other vendors who market point solutions such as asset tracking or security.