Boston - March 20, 2006 - Newbury Networks Inc., the Location Systems Company™, today announced the introduction of a new software application, Active Asset™ for real-time asset tracking and workflow analysis over Wi-Fi. In a separate announcement today, Newbury also introduced its Newbury Presence Platform™ software application platform for developing and deploying location-based applications for wireless LANs (WLANs).
Active Asset leverages the power of Newbury's Presence Platform with features that empower enterprises to track, locate, and analyze critical point-of-need and time-of-need mobile assets for maximum return on investment. Together with Newbury's Wi-Fi asset tags, Active Asset is a powerful real-time asset tracking solution that delivers critical, real-time information necessary to improve enterprise cost efficiencies and employee productivity.
"Improving operational efficiency, safety and lost prevention in enterprise settings such as data centers, healthcare and manufacturing are important benefits that real-time asset tracking delivers," said Michael Maggio, president and CEO, Newbury Networks, Inc. "Newbury's Active Asset empowers these enterprises to access timely information and services continuously, easily and more efficiently."
"HP is committed to delivering proven and practical solutions to our customers for improving workflow efficiencies and optimizing resource utilization," said Joe Batista, Chief Creatologist, Hewlett-Packard. "Our alliance with best-of-breed providers such as Newbury with their Active Asset application supports our Adaptive Enterprise strategy by providing simplicity, agility and value to our clients."
Based on Newbury's field tested, patented location technology, Active Asset provides the following capabilities and benefits:
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Real-time Location Tracking - utilizing Newbury's proven RF fingerprinting technology, Active Asset tracks and locates people, equipment, vehicles, laptops, PDAs and Wi-Fi phones. Active Asset's scalability offers real-time tracking and monitoring of large numbers of devices to safeguard against loss of valuable equipment and people.
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Graphical Real-Time Dashboard - Active Asset includes a graphical console that provides real time visibility into the activity and status of assets. Mapping devices to floor plans, the dashboard provides layered views to display assets, location, movements, alerts and more.
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Asset Lifecycle Management - taking advantage of the versatile and powerful Newbury Presence Platform, Active Asset allows enterprises to use a configurable and extensible data model supporting multiple asset types such as people, equipment, handsets and other mobile devices.
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Asset Tags and Tag Management - built upon a 802.11 standards-based system, Active Asset's Wi-Fi tags come in variable sizes with variable power options. Key features include alarms and "find me" features to help enterprises improve responsiveness in critical care or security situations.
" Reporting and Alerting - Active Asset comes packaged with customizable reports and extensible alerts to improve job and workflow processes such as inventory management, mobile asset audits, etc.
Active Asset pricing starts at $12,995 and will be commercially available within 60 days.
Newbury Networks, The Location Systems Company™, enables enterprises to locate, manage and secure applications running over wireless LANs (WLANs). Newbury's solutions provide unprecedented security, management and real-time asset tracking through its patented location-based technology. Newbury's applications have won numerous awards and accolades including Network World's Best of Tests™ and Datamation's Product of the Year Award. Newbury Networks was founded in 2001 and is headquartered in Boston. For more information visit www.newburynetworks.com.
